Your Gateway to the Chinese Market

Expert consulting services from a cross-border team of professionals 
helping EU companies succeed in China.


European Expertise meets Chinese Market Knowledge


We are a team of German, Austrian and Chinese business consultants based in Beijing and Shenzhen, dedicated to helping European companies navigate the complexities of the Chinese market.

With deep understanding of both European business culture and Chinese market dynamics, we provide comprehensive support across all aspects of market entry and operations.

bridge over water

 Transform your journey

through a maze into an amazing adventure

1. Engage market challenges

European companies face several challenges when entering the Chinese market.

  • navigating complex regulatory and legal frameworks 
  • understanding local consumer preferences 
  • establishing reliable distribution channels
  • encountering intense local competition from well-established domestic firms
Let us guide you through the initial challenges!

2. Integrate

Post-entry we provide strategic guidance on market expansion, regulatory compliance, and local business practices.

We help facilitate partnerships, optimize supply chains, navigate legal and tax issues, and adapt marketing strategies to meet the preferences of Chinese consumers. 

3. Operate & Expand

Additionally, we support with talent acquisition, assist with cultural integration and Change Management, ultimately enabling clients to strengthen their presence and achieve sustainable growth in China.

Collaborate with committed experts! 

Our core services

Comprehensive support for EU companies entering and operating in the Chinese market

Business Development

Complete support in establishing your legal entity in China, from registration to compliance.

Supply Chain 

Find the right OEM partners and optimize your supply chain operations in China.



IT Management 

IT governance, infrastructure setup, and technology decisions for your Chinese operations.

Financial Services 

Target identification, due diligence, valuation, accounting and audit for successful acquisitions.

Legal Advisory 

Expert guidance on Chinese business law, contracts, and regulatory compliance.



Digital Marketing 

Navigate China's unique digital landscape and reach your target customers effectively.

Further Resources

Stay informed on latest market trends and browse our latest news.

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Case Studies

Explore our bespoke case studies to see how we navigate European enterprises through the Chinese market and accelerate strategic growth for Chinese firms in overseas territories.

Discover
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Knowledge Base

We continually refine our knowledge base with expert insights. Engage with our professional community through our discussion forums or explore our latest industry analysis.

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Latest News & Insights

The Chinese business landscape is exceptionally fluid. We provide regular insights  on the latest market developments affecting your cross-border operations.

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Ready to expand to China?

Let us discuss how we can help your company succeed on the Chinese market.